In the last few years numerous new rappers have came in and made a significant impact, you have a lyricist like J. Cole, someone who’s poised for mainstream success like Big Sean, then an artist like Meek Mill who quietly made the transition from the streets to fame but simultaneously kept his core audience. Enter into the fold Big K.R.I.T, hailing from Mississippi KRIT has joined the ranks of other rapper/producers like Kanye West, Pimp C, and Rza that became known early on for their signature sound. Once the masses embraced him as a great artist along came praise from his rap peers and the OGs who put on for the south before him. In a nutshell he has taken the rap industry by storm, not by selling millions of records or for having a striped criminal past but solely for being extraordinary at his craft. KRIT’s music may not cater to the mainstream as much as some others but he is definitely a titan in his own right, and it is all being done his way.

Being a lyricist from the south has seemingly always been an overlooked trait by the masses. With that being said, I think KRIT has what it takes to be looked upon as a supreme lyricist and progress steadily for years to come. In 2010 he had captured and meshed the sounds that initially made him want to rap, that was the year he gave us K.R.I.T Wuz Here. While that sound may have been foreign to some listeners, the reception led him to inking a deal with Def Jam. In all honesty KRIT breaking out was the best thing that happened to southern hip hop in years, especially for us 80’s babies who instantly appreciated his sound and relate to his music. Now in 2012 he has tweaked his sound to near perfection, and the sky is the limit. Shortly after the release of his 2011 effort Return of 4Eva it was announced that a third a free project would soon come while we await his Def Jam debut Live From The Underground. On March 5, 2012 KRIT presented us with his third Cinematic Music endorsed mixtape/album with 4Eva N a Day.

After my initial listen to 4Eva N a Day I couldn’t help but to notice how each song flowed into the next, the more you listen it starts to sound like a film score. So naturally that lets you know the sequencing of this project is next level, because every aspect of it is intertwined. After I sat with the music a few days I grasped the concept of this body of work and its genius to say the least. Take a moment to measure 4Eva N a Day up against how things go during the average day is your life.

The project opens with the 8:04 am; I take the words KRIT says in this intro as a reflection on life. When we rise in the morning as thankful as we are more often than not we consider what was accomplished the day prior, the amount of work you put into it, then the anxious feeling of what’s next sets in. In that short amount of time and those few thoughts we’re motivated to get up and make it happen all over again.

The intro leads into a interlude of a phone call between KRIT and his father letting him know how proud he is of him and that although his grandmother is no longer with them her feelings are the same. Think back to this happening to you while getting your day started, isn’t it worthy of reminiscing but motivating also? I assume that’s what the song Yesterday means to him.

Boobie Miles is the lead single for this project; this is KRIT doing was he does best. Painting pictures and speaking the truth, giving us his personal vision on what it takes to rise to the top. Nice production, dope verses, and high replay value.

If you’re familiar with KRIT’s previous projects then you know each of them has a theme song. 4EvaNaDay (Theme) plays that part this time around; I would love to see him perform this track live for sure, it kind of reverts me back the energy I got from my favorite KRIT record Just Touched Down. This is one of the few up-tempo tracks on here, and would be a great addition to your workout playlist.

There are transitions points in this sequence of this project and I think the 2 section starts at Me and My Old School, this is riding music for sure. 1986, Country Rap Tunes, and Sky Club all fit in this category, type of tracks you throw on when you’re getting dressed, pre gaming, things like that. Heavy beats on each of them, if I had to guess KRIT would prefer this specific group of selections played at high volume. 1986 is definitely one of if not my favorite track on here, would be dope if it was circa 85’ because of my birth year but 86’ sounds better on the hook so I can’t argue that.

4Eva N a Day does bring us a new side of KRIT we’ve yet to hear from and that’s issues with females. Of course we’ve heard the pimp aspect as with any rapper but it’s good to hear the token “girl problems” type record from your favorite rappers just to hear their views and to know they’ve experienced the same strain as yourself trying to figure our these ladies we adore. The track I’m referencing here is entitled Red Eye. The flip side to Red Eye would be Temptation, this track caters to the ladies and is sure to get them dancing. I think it will get some clubs spins, especially down south and we may even get a viral video for it. It really feels like a throwback collaboration from UGK and Three 6 Mafia, certified banger and has one of the best beats on this project. The male/female relationship cycle comes full circle with the song “Insomnia”. We’re all clear on prototypical scenarios that go on with the opposite sex, but it’s always that one so when you hear this song I’m sure you’ll understand.

KRIT is always out to show and prove lyrically but it’s a trio of songs on “4Eva N a Day” that I think he displayed lyrical prowess on another level. One of those three is Handwriting, this fit the conceptual aspect of this project to perfection because I doubt the things he’s speaking on is the absolute truth but more so “what if” situations. Very high replay value and the production was instantly was a favorite of mine. Package Store is a dope storytelling track, lyrically it has the feeling of 2000 & Beyond from K.R.I.T Wuz Here. Crazy thing about hearing KRIT on this track is you actually hear the growth, he has never lacked lyrically but the delivery of those verses was sharp and very impressive. 5:04 am closes out the project leading into The Alarm, an aggressive but enlightening exit to this project. The outro leaves me feeling that KRIT was in an against all odds mood in remembrance that we’re always fighting against fraudulence that runs rampant within many of our personal scenarios but remain humble, strive for what you believe in, and don’t fall victim to negativity.

In closing I must say I really like this project, from production to subject matter it all fits and was present in good fashion. For those who aren’t all about KRIT’s music they may say it sounds so much like previous effort but that’s not so because it is indeed a lot of growth in this project. However I think if a couple collaborators were featured that critics’ feelings would be wavered. Although I wouldn’t have been upset with a couple of bonus tracks that were collaborations, for this to be a conceptual work you can’t downplay how good this music truly is. Rating wise I give Big K.R.I.T’s 4Eva N a Day a nine on a scale of one to ten, the only flaw is no features because I think Killa Kyleon would have been the prefect addition to Sky Club otherwise this is indeed the best rap project of 2012 thus far. Salute to KRIT and Cinematic Music Group for yet another outstanding independent project!